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As of 11 March 2014, the focus of this blog is changing and will be writing more general articles as opposed to those about tea, although tea will still figure prominently in them.


Tuesday, December 17, 2013

There Are Tea Clubs and Then There Are Tea Clubs

Some tea clubs want to make you feel like you are in some kind of exclusive, elitist enclave. Others truly want to help you broaden your tea horizons by jolting you out of your comfort zone to get you to try some teas you might not otherwise try. I’m not sure yet which The Devotea’s Tea Club is, since the teas we recently received are doing both. We have that Tea Elite Vibe going big time and at the same time these aren’t snooty teas presented in some pretentious fashion but are simply tasty teas presented in a cheerful manner and that are just coaxing us to put that little teapot of our to work!

The Tea Maven behind these teas is Nicole Schwartz, working on the U.S. side of the company. She states her goals in selecting the teas for each month are, “I am hoping to have one special blend each month, feature one fabulous Lochan tea, and the rest will depend on the season, but since my mother subscribes each box needs to be amazing” — sounds like the pressure is on here!

It also sounds like this will be one of the funner tea clubs around.

© 2013 A.C. Cargill photos and text

1 comment:

The Devotea said...

I notice it's not Head Office who need to be pleased but Nicole's Mum. Nice to know where we stand in the pecking order!
But a seriously good job on the first ever shipment, and thanks for the article.